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Sign into your accountHow To Effectively Use Testimonials
January 18 2012
Guest contributor Ricardo Bueno of Diverse Solutions brings us this article.
Testimonials are great “social proof.” They’re great for giving people some perspective on your business.
…are you good to work with? If so, why?
…what experiences have others had in working with you?
Your goal, ultimately, is to make sure that site visitors feel educated about your services, and that they see you as an expert in your field.
So today, I thought we’d talk about how to do just that…
Building Your Credibility:
1. Create a testimonials page.
Create a page on your website to hi-light your best testimonials and link to that page in your navigation. Here’s a great example from Real Estate Agent, Cyndee Haydon. Or, I love what Real Estate Broker Jay Thompson did to hi-light reviews for Agents in his brokerage: http://www.reviewouragents.com/existing-reviews.