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Sign into your accountTalk Is Cheap, but Mortgage Rates Aren't: Scripts for Talking Sellers Off the Fence
January 19 2022
If we have anything close to a sure-thing prediction for 2022, it's this: mortgage rates are going to rise.
In fact, the Federal Reserve announced this themselves, warning potential home buyers that they're likely to raise interest rates three times in 2022. Experts are expecting interest rates to be over 4% by the end of the year.
There's a silver lining to all this, however. Savvy real estate agents can use this information to nudge hesitant sellers off the fence. After all, the longer homeowners wait to sell their old house and buy a new one, the more expensive their future mortgage will be.
In the video above, real estate coaches Tom Ferry and Jeff Mays discuss how agents can use rising mortgage rates as a talking point to convince hesitant owners to list their home. You'll learn:
- The best dialogue to get potential sellers to take action
- The first question to ask homeowners
- How to use the net sheet to your advantage
- A great line to demonstrate market conditions to current homeowners
- And more!