August 18 2022
Once upon a time, TikTok was just one social media platform, a music/dance driven media outlet seemingly oriented towards the demands of teenagers.
But this has changed as word spread about the platform. According to Statista's research:
As you can see, there is a very big audience and potential pool of clients: both Gen Z and Millenials.
So, why is TikTok such an interesting platform for real estate agents?
Pinterest is a popular choice for interior design inspiration and checking properties. That's why it's such a favorite pick for both agents and consumers.
TikTok can be used the same way, but it offers a more dynamic approach to content. For inspiration, see: 7 Fresh TikTok Video Ideas from TikTok Influencers.
TikTok is known to house many niches, including the real estate niche. People love watching properties being transformed, and they are always on the lookout for new interior design inspiration. That's why people love browsing property listings even if they aren't in the market for a home.
And while this doesn't absolutely guarantee a lead flow, it still means a huge visibility across all age representations for your brand and for your client's property.
You can repurpose your old content. Although your old videos might need a little tweaking, it's possible to turn, for example, a 30-minute video into a 15-second to 1-minute short TikTok video.
TikTok has an incredible organic reach, and you can even go viral. Even with zero followers, you can reach thousands of views and bring organic awareness to your brand.
Here are some of the best practices for TikTok videos:
To view the original article, visit the Realtyna blog.
Further Reading