4 Strategies for Effective Communication During Closings

Today’s homebuyer or seller has come to expect clear and frequent communication from their real estate agent during the closing process. Because today’s consumers are more knowledgeable about the closing process than in years past, they demand frequent updates on key points during their closing– which they may be familiar with because they’ve purchased a home before or researched the process online.  Your clients are likely no exception.  But the key isn’t just communicating with them; it’s communicating effectively. Let’s talk about several of the basic – and the more advanced – strategies and tools available to real estate agents.

The Basics

First, a review of the classic, more basic forms of communication and when they’re most effective.

1) In-person meetings
If you have bad news or a complicated concept to explain, it may be a good idea to set up an in-person meeting. This is important for relationship building.

Talking on the telephone or sending an email can limit our ability to explain concepts effectively or express emotions. It can also lead to misunderstandings of tone or meaning. If an in-person meeting isn’t possible – if, for example, your client lives elsewhere or is on vacation – the next best solution is a phone call.