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Sign into your account3 Reasons You CANNOT Ignore Postcard Marketing To Your Geographic Farms
February 08 2012
One of the things I find fascinating about working with REALTORS® is the way that their world is full of absolutes. One of the most interesting ones I frequently see is when a REALTOR® tells us, "I'm going to stop doing xxx in my marketing and instead do xxx".
These days, perhaps the most common one is, "I'm cutting my postcard marketing and going to do email marketing instead".
Given the state of the economy, and considering that many REALTORS® have had to cut back on their marketing budgets, this is somewhat understandable. Things like email marketing and social media are new and attractive. One of the things that makes them even more attractive is the fact that these initiatives are VERY inexpensive and in some cases free.
That said though, I suggest that REALTORS® should take a stance of "in combination with," rather than "in place of," when selecting marketing vehicles. I state this for three reasons:
#1 You Should Use Your Print Marketing To Organically Grow Your Electronic Marketing Database
Unless you have purchased an email list to market to (and if you've done this, STOP IT. It's illegal and ineffective), you need to find ways to grow your email list. One great way to do this is through postcard marketing.