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[Podcast] Online Safety: What You Should Never Post on Social Media

February 28 2024

Most real estate professionals have heard the advice, "Be authentic!" in regards to posting on social media. And it's true, being your warm, inviting self will draw in far more followers than staid business posts ever could.

But is it possible to be too authentic? Where should real estate pros draw the line when talking about their family and personal life, or even their clients and listings — especially in an age of online predators, scammers, and data collectors?

In this episode of the Drive with NAR: Safety Series, host Tracey Hawkins talks with two real estate social media stars about the online boundaries they draw to protect their own and their clients' privacy.

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