Top 10 Most Popular Articles of April: The value of an agent, free marketing materials, and more

With the NAR settlement taking up headlines across the country, there's been plenty of talk about the value of a real estate agent. If you need help explaining all the ways your experience benefits your clients, check out article #1 on our list of the most-read articles of April.

Another way to weather this storm is to make sure the image you project is on point. Explore RPR's free collection of professionally designed marketing materials in article #6. Need an attractive new website to help you capture leads? Scroll down to the Friday Freebie at #10.

To discover what else agents and brokers were reading last month, check out the full list of our most popular articles of April below.

1. 100 Things Buyer's Agents Do for Their Clients
It's been a rough couple weeks for buyer's agents — and for how they're being portrayed in the media. Since the NAR settlement, comments sections of news articles have been rife with remarks like "What do real estate agents even do anyway?" that imply that agents don't deserve their commissions. As any buyer's agent knows, you do a whole lot! That's why we've rounded up this list of 100 things that real estate buyer's agents do for their clients.

2. 6 Essential Privacy Settings for Your Smartphone
How would you feel if you lost your smartphone? It feels like your entire life is on your smartphone. That's because it's more than just your everyday tech device: it's your computer in your pocket. But just like you lock up your physical office to secure sensitive client information, you must also lock down your digital data.

3. Do This One Thing to Stand Apart from Other Real Estate Agents to Win the Listing
To rise above the competition and secure more listings, agents must update their listing presentations to include unique, memorable ways to significantly increase their client's home listing price before putting it on the market. Here how to create a more modern listing presentation.

4. How to Write Compelling Property Descriptions
You know that writing compelling property descriptions is essential for attracting buyers. But where to start? This step-by-step guide walks you through the process of creating stunning property descriptions that capture attention and drive engagement. You'll be ready to write listings that showcase properties in the best possible light.

5. Facebook Ads: A Step-by-Step Guide for Creating High-Converting Ads
Do Facebook ads still convert leads? They do if you know what you're doing, according to real estate agent and coach Mike Sherrard. In this video tutorial, Sherrard walks viewers through the exact steps needed to build and deploy Facebook lead ads — with special attention paid to pre-deployment preparation and to finding leads afterwards.

6. Where to Get Professional-Looking Marketing Materials for Absolutely Nothing
RPR's Canva page features templates that are professionally-designed, easy to customize and free to use. Our in-house marketing whizzes have designed a series of templates that can help you communicate your skills, experience and market insights with ease. Here's how to access them.

7. NAR Report: Millennials Reclaim Position as Largest Group of Home Buyers
Millennials have surged ahead to become the largest group of home buyers, marking a significant shift in the housing market's demographic landscape, according to the 2024 Home Buyers and Sellers Generational Trends report, which examines the similarities and differences among recent home buyers and sellers across generations.

8. NAR Settlement Impact: What to Start Doing Today
In this recent panel discussion, expert real estate professionals provided insights on what agents can start doing NOW in response to the NAR settlement. Here is a succinct follow-up that includes key learnings and links to the recording and slides.

9. 5 Tips for Better Email Open Rates, Plus PROVEN Plug and Play Subject Lines
A compelling email subject line is what's going to land you in the inbox, enticing your audience to open and engage with your content. Below are five proven tips for crafting effective email subject lines, as well a list of words and/or phrases that deliver results.

10. Friday Freebie: Get a .realtor Website Domain for 1 YEAR
We've highlighted many extended free trials in this column over the years, but this week's is the longest by far: one whole year. NAR members can get a .realtor™ website domain name, including a professionally designed website, free for your first year. That means 12 whole months to try something new: a lead generating website that brands you as a trusted REALTOR®.