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Sign into your accountGet Client Feedback Without "Survey Fatigue"
April 23 2012
The escalating trend in customer satisfaction surveys has reached such a crescendo in recent years that some of us dread even the smallest query to a technical support number, sales support representative or even a doctor's office. Inevitably at the end of the call, we're asked if we wouldn't mind sparing a few moments out of our busy day to "rate" the experience. The experience of a two minute phone call, that is. When we have a bad (or especially good) experience it's a no brainer, but according to a new article in the New York Times (When Businesses Can't Stop Asking, 'How Am I Doing?'), because software companies like SurveyGizmo and QuestionPro have made it possible for small companies to create customer surveys cheaply, we are having these questionnaires come at us so often that a new phenomenon called "survey fatigue" is setting in.
So, how do you prevent this onslaught of surveys from interfering with the reputation marketing you conduct for your real estate business? Here are a few pointers: