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Sign into your accountThe Right Way to Respond to Negative Feedback
June 08 2012
Staying ahead of the competition is crucial for real estate agents in any market, and real estate agent reviews create an excellent after-sale line of communication with your clients in addition to being excellent real estate agent marketing tools. Giving clients the opportunity to comment on your skills, service and experience shows them that you appreciated their business, care about their opinion and want to improve the way you do business. Overall, it's a good first step in solidifying your long-term client relationships.
Some of our active ReachFactor agents have given us feedback on how to get reviews from clients. One example is Eugene Mills, who shared with us that gathering real estate testimonials is part of his closing process. And recently we profiled San Antonio REALTOR® Scott Myers, whose utilization of social media has helped him generate a staggering 81 real estate agent reviews.
However, most REALTORS® probably feel that they don't have the time to add another step to an already detailed and time-consuming process. Also, considering that a home sale can often be an emotional event for people, some agents might not want to open themselves up to negative feedback from an unhappy client.