ValueAppeal™ PRO helps real estate agents grow their business and retain existing clients with value-added services that ensure their clients are not overpaying property taxes. The ValueAppeal™ PRO solution enables agents to achieve these goals in several ways – by providing lead lists, by encouraging customer loyalty with an additional complimentary service, or by generating revenue (some agents choose to charge for the service). Let's look into this interesting product more closely.

The Basics

Assessors use mass appraisal algorithms to determine a property assessment based on other homes in the area. According to ValueAppeal™, this is an imperfect process because assessors look at homes by the thousands instead of by each individual property – leaving 25% of homes overassessed. It's that 25% of homes that are overassessed and could use some help with an appeal that real estate agents can target with ValueAppeal™.

The ValueAppeal™ PRO system provides an estimate for whether or not property taxes for a specific address are too high, and by how much, based on eligible comparable home sales. According to the company, they have about an 80% success rate in lowering an assessment compared to the 40% of homeowners that do it themselves.

ValueAppeal™ PRO was built specifically for professionals seeking to assist homeowners in lowering property taxes. The PRO platform provides special tools to real estate professionals, including the ability to analyze a property, determine if it is overassessed or not, create an appeal report, and manage the appeal process. From RE Technology's demo, it appears that ValueAppeal™ PRO does this quickly and easily, and presents the information very professionally.