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Go Full Monty in Real Estate and Sell More Homes

October 23 2012

"Time and money spent in helping men to do more for themselves is far better than mere giving." –Tim Sanders

homefinder amanda mcIn 2004, I had the privilege of seeing Tim Sanders give the keynote speech at the Prudential Real Estate conference and it changed my outlook on business forever. Just a couple of years into the real estate business, I ran out and bought his latest book, Love the Killer App, which spoke of bettering ourselves by giving more to others – not just in a charitable sense, but also in a personal and professional sense. If we can lead those surrounding us to paths of success, then success will find us as well.

So, when HomeFinder.com asked me to share my real estate industry successes with the five winners of the HomeFinder.com Agent Makeover Sweepstakes, the answer was absolutely, without a doubt, yes.

If I could get just one message across to this fortunate group, it was to see the market through different eyes. So many agents in this day and age are just plain discouraged. In their minds, the number of sales are down, prices are down, buyers are difficult, sellers are unrealistic and deals are falling apart – if they ever come together at all. Sound familiar?

As the real estate world was crumbling around us, I made a decision to look at it through a different set of eyes. The landscape HAD gotten tougher, and I believed that subsequently the consumers needed the best possible version of me. I needed to become smarter, more strategic, a better communicator, more compassionate... just simply better. When I worked to achieve this, the results were amazing. When done successfully during adverse conditions, people believe in what you are doing. And belief breeds success.

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