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Sign into your account5 Ways to Market with Video
October 30 2012
Video marketing isn't new, but what also shouldn't be is the belief that it's an optional tactic. By way of example, YouTube is the second largest search engine in the world in terms of users. The reality is that video is an effective form of communication that needs to be integrated into each and every aspect of an organization's existing marketing efforts.
Want more proof? More than 90 percent of Fortune 500 companies used online video last year, according to the Center for Marketing Research. What's more, comScore noted that 37.7 billion online videos were viewed in August, an all-time high. Make no mistake, video is an essential and effective marketing tool.
The trick isn't in using videos for promotional campaigns, but how best to optimize it. Simply posting video on a website, YouTube channel or Facebook page isn't enough to drive significant interest. What's important is to put the content out there in such a way as to entice the audience to action. There are literally hundreds of opportunities to drive video traffic. Here are just five of them:
1. Coding. Mobile barcodes, notably QR codes in newspaper, magazine or billboard ads, bridge the gap between offline experiences and online content. Free smartphone apps can read these codes and connect users to a video instantly.