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Sign into your accountTestimonials: The untapped source of your Web business
November 04 2012
Guest contributor Delta Media Group says:
The way of doing business has changed.
Consumers want to be educated without being sold to. They want to find the best deal, even if that means waiting for it to be delivered. They are influenced by their friends and family's positive experiences, and aren't just asking for referrals.
Borders offered great products in a warm atmosphere that allowed consumers to touch and feel their purchase, and maybe even sample it before buying. They could take it home with them right away.
And yet, Borders went bankrupt.
Best Buy offers the same, and allows consumers to sample products side by side. To compare and contrast the picture difference between LED and LCD TVs, and listen to the quality of a surround sound system before making a purchase. If you have questions, you can ask an educated employee.
And yet, Best Buy has begun closing stores and is in financial trouble.
The two businesses have something in common—they are/were both really good at the old way of doing business. But new methods of doing business have allowed companies like Amazon to take market share from Borders, Best Buy, and a laundry list of other retail stores.