Don’t Fool Yourself: We Frequently Judge a Book by its Cover

You walk into a room, and before you open your mouth, you create an impression. The bad news is a first impression is hard to rewrite. But the good news is that you have the power to control what that initial impression is by simply taking your personal image seriously.

In real estate, you are your brand. Your perceived professionalism, friendliness, and credibility are tied to how you portray yourself. You are the brand.

You may even take your brand building serious enough to be creating video welcome messages to post on your website, take a professional photo to display on your for sales signs or open house marketing materials. You certainly dress to meet clients for a home showing. Have you thought through your image here? Before you use a photography service, video service or listing presentation tool to help market your brand, step back.

Take a minute to think through your visual image and your brand.

If your brokerage spend time thinking about whether their company name should be gold colored with a black background, or whether it should be white and blue, so should you. If they considered the style of the brokerage logo, so should you in your own wardrobe.

You may ask why? But when someone comes into a room missing the mark in their attire, you subconsciously categorize them based on their image.