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Sign into your accountTurn on the SEO Afterburner for Your Real Estate Videos
January 28 2013
Just like your blog posts and the pages on your website, the videos on your website require a thought out, well-crafted SEO plan.
Today, I thought I would give you a few tips to consider, when crafting your own SEO plan, as well as a quick rundown on my favorite WordPress plugin you can use to help you with the optimization of your real estate videos on your website.
Tip #1: Keywords - start with the basics
This is a no-brainer, right? You'd be surprised, but researching popular keywords is something we consistently see REALTORS® overlook when they are putting video content on their real estate website.
Above, you can see some keywords that REALTORS® use to end up on our website. Google Analytics is an awesome tool to do some detailed research on what keywords people are using to get to your website (If you don't have Google Analytics on your website, SHAME ON YOU! Get it installed).
Using this information, you can make an informed decision on keywords to use for your existing video content. Even better, your list of keywords may even expose terms that come up frequently, that you don't have much content yet for those keywords. You can remedy that problem by beefing up your content in those areas.