Sometime between your first real estate listing and your 20th, it will probably hit you: writer's block. You'll sit down to write a description for the MLS or your website or wherever and suddenly feel at a loss for words.

After all, you've probably been throwing words around all day already – emailing associates, calling prospects, chatting with peers. And now your seller expects you assemble a few sentences about his or her house that will get the buyers to flock. And we've all been stung by the jokes about real estate agent "code" words e.g. using "cozy" when we really mean small or "charming" to hint that, well, the house has been painted purple, inside and out.

So what's an agent to do?

Relax. Help is on the way.

First, we have some easy writing tips. Then we have a recent keyword study, focused on words that sell houses. And, finally, a few examples. See? We've got you covered.

Easy Writing Tips

Don't exaggerate. You will get caught. Today's buyers will use Google Earth to discover that your listing's "secluded wooded lot" is actually a forest of dead trees waiting to catch on fire. Just tell the truth.

Do be specific. Numbers and materials and name brands are your friends; they add credibility to your listing. Instead of "spacious," include the square footage. Instead of "great kitchen," try "granite countertops."