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Listing Presentation Tips

July 14 2013

point2 listing presoYesterday's blog post shared five easy tips for buyer consultations that will help you secure new home buying clients, but what about home selling clients? The seller consultation – also known as your listing presentation – is the key to winning more listings.

To convince home sellers that you're the real estate agent that will sell their home the fastest and for the highest price, you need to be prepared with a presentation that highlights your marketing strategies and your experience. Bring your computer or tablet to the listing presentation and prepare to touch on these nine critical issues:

Listing on the MLS

Every agent can enter a listing in the MLS. Your job is to demonstrate how you will do it best. How you will make their listing the most appealing it can be and represent it the most accurately. Tell them that you will include key neighborhood information and showcase their property on your website, too. If you have current listings, pull them up and look at them together so you can point out your listing strengths.

Photos and Virtual Tours

Photos are the first thing potential buyers look at. How are you going to market their home with photos? Do you offer professional photography services? Do you take more photos than other agents in your area? Can you help with or recommend home staging services? Explain everything you do to make their listing photos stand out from the pack. Speaking of making photos come alive, this is a great time to queue up a virtual tour!

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