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Sign into your accountStik: Authentic Reviews
July 24 2013
Lets say you are in need of a product or service. Following the ZMOT concept, which hopefully you have read, you do your due diligence and start researching your options online and stumble upon a few possible choices.
What drives your decision to one vendor or another? Chances are it's going to be the reviews and/or testimonials.
Testimonials are tricky these days. There are nefarious services that companies can pay to give them better reviews, which I obviously don't recommend, and consumers aren't so easily fooled anyway.
Not only is today's consumer looking for reviews, but the smart consumer is also evaluating the validity of these statements.
- John H says "fantastic customer service!"
- Peggy S says "best person for the job!"
A testimonial without substance like a full name, photo, or even possibly a linked social media account doesn't hold water anymore.
That is what drives the new, updated version of Stik...no anonymous reviews, no phony recommendations! Each review is linked to a "real" live social media account, so your potential clients can see that you really do have raving fans and not just a creative mind!