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Sign into your accountOne Agent's Advice for "Selling With Soul"
October 02 2013
Jennifer Allan-Hagedorn, a former top producing real estate broker turned author, knows how to energize a real estate sales career, and, as any of her followers will tell you, can motivate, inspire, and advise like no other.
Jennifer's books have been tremendously successful and instrumental in helping REALTORS® improve their careers. When Jennifer was a real estate broker, she sold between 40 and 60 houses per year and since then has been passionate about sharing her knowledge with others.
IXACT Contact recently sat down with Jennifer for part two of our Q&A blog post series (read part one here). "I believe one of my keys to success both as a real estate agent and in my current role is being authentically me. I am who I am and I don't try to change that," she says.
IXACT Contact: You wrote a popular book, If You're Not Having Fun Selling Real Estate, You're Not Doing it Right. What can agents do to "have fun" selling real estate?
Jennifer: There's a quote on the back of that book by Pearl S. Buck that reads, "The Secret of Joy in work is one word – Excellence. To know how to do something well is to enjoy it." So my "fun" book is all about that – being excellent and thus enjoying the heck out of your real estate career.
IXACT Contact: Why do those entering real estate often have such a hard time in the business?
Jennifer: I could talk about this all day, but I'll try to keep it short: 1) Lack of competence training in favor of prospecting training and 2) unrealistic expectations of new agents.