The explosion of mobile devices has changed how consumers search for real estate. More importantly, it's transformed how your website generates leads. Think that prospect who couldn't access your site on their iPhone will visit again from their laptop? Think again.

The truth is, if your site isn't optimized for mobile, you're missing out on a huge number of leads. Mobile is an intimidating world, and it can be hard to know where to begin. In this week's Friday Freebie, we highlight a guide that can show you exactly where to start.

Download a free whitepaper from Delta Media Group

Delta Media Group started seeing dramatic changes in consumers' online search behavior starting in 2010. "Those changes in behavior are maturing now," said Delta CEO Mike Minard in a recent interview. "The method in which REALTORS® need to engage these customers is different."

To get agents and brokers up to speed on these changes, Delta has released an informative white paper that's easy to read, regardless of your level of tech savvy. "The Mobile Customer Experience: Trending, Optimization, and Application" explores recent trends in online engagement, backed by traffic statistics from over 35,000 websites.

In this free paper, agents and brokers will learn more about:

• Mobile engagement trends
• Measuring client expectations
• Mobile web vs. apps

Click here to download the white paper now!