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Sign into your account6 Marketing Tools to Build Your Business
October 23 2013
Your marketing efforts serve two masters: you and your sellers. Let's discuss the latter first. Marketing each seller's property helps you to move it more quickly and for more money. Pretty obvious, right? Then there's the other side of marketing, the marketing you do to increase your client base. That's what we're here to discuss today. We collaborated with VirtualTourCafe (www.VirtualTourCafe.com) to bring you these ideas for marketing tools to build your business (and often sell your listings at the same time).
Twofers
Sometimes you find a tool or strategy that provides a twofer – helps you sell a property and helps build your business. Let's look at a few of those first.
1) QR Codes: When you place a QR code on your sign rider or other marketing collateral, you aren't just offering more information about that property. You are also providing a valuable link to your website. Oftentimes, the prospective buyer may browse past the property details and learn more about you. Of course, this is more likely if you have an effective website, which is yet another reason to make sure your online presence is as strong as possible.
2) Single Property Websites: A slick single property website isn't just for mansions and large estates – it's for every single one of your listings. Showing that each of your properties is a superstar doesn't just help move the listing more quickly, it also shows your professionalism and commitment to your clients. It says, "No matter what the listing price may be, I treat each and every one of my listings as a top priority."