What I'm about to tell you won't surprise you at all. In the coming years, more of your clients will belong to Gen X and Gen Y – and they're going to demand a more tech savvy approach. According to the National Association of REALTORS®, 31% of recent buyers belong to Generation X (born between 1965 and 1979) and 28% of recent buyers belong to Generation Y (born between 1980 and 2000). Consumers in this age group are quite proficient with technology, and are going to expect the same (or better) from their real estate professional.

You may be thinking this is a stale topic. You may be right. But given the importance, it doesn't hurt to reevaluate how well you're serving this demographic and "up your game" a bit.

Electronic Signatures

Electronic signatures are a great fit for Gen X and Gen Y buyers. There's something so clean and modern about this mobile and paperless approach to signings. When you look at a tool like DocuSign, even the aesthetics are bright, clean, and attractive. It's especially appealing to the environmentally-minded, online-shopping, busy folks in their 20s, 30s, and 40s. Stacks of paper, inkblots, copiers, and fax machines are how their grandparents closed a real estate transaction – not how they want their closing to feel.

And as we'll discuss next, mobile is a big thing for these groups so having a mobile app for your digital signature solution is a great idea.