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Sign into your accountWhy You Should Use QR Codes as a Real Estate Agent
January 20 2014
QR Codes or Quick Response Codes are a quick and easy way for real estate professionals to drive mobile traffic to their website. It allows a person to scan what is effectively a barcode with their mobile phone, accessing online information instantly.
How would this work for real estate, you ask? In seconds, with the use of a smart phone, a user can scan the code and be redirected to a designated website, where they can find additional details and photos of a property listed for sale. Services like Listings Unlimited provide a built-in tracker that will tell you how many people used the QR Code to visit your property site.
In real estate, there are three popular uses for QR Codes:
1. QR Codes in print media. This enables homebuyers who pick a flyer to quickly get to a website filled with rich information and color photos of the house. The idea is that instead of typing a long web address into their phone, the prospect can quickly and easily get to the same place and get all the information they need. QR codes beautifully connect offline with online, making the most of what modern technology has to offer, and – most importantly – engaging leads.