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Sign into your accountTop 10 Tips to Win the Listing at Your Next Listing Presentation Appointment
March 19 2014
"Before anything else, preparation is the key to success." - Alexander Graham Bell
We recently polled ListHub Pro customers to learn how they prepare for listing presentations and what tips they would offer other agents to help them win the listing.
An overwhelming theme among the responses was the importance of preparation. 55% of those surveyed said they spend 1-2 hours preparing for listing presentations, and 32% spent as many as six hours researching and preparing. One of the first steps is preparing the comprehensive listing presentation packet. The following is what Pro Agents who responded to our survey include in their packet:
- A report of new and recent activity in the MLS
- Examples of print marketing materials (postcards, flyers, etc.)
- eMarketing flyers with a list of all the websites where a listing will be advertised online
- Examples of marketing reports that demonstrate the key performance indicators tracked during the home selling process
- Information about the company or brokerage
- Information about the agent's credentials and experience
- Examples of technology the company uses to sell homes faster or more efficiently
- Examples of contractual documents