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Sign into your accountNew CMA Strategies to Get More Listings
March 25 2014
Every real estate market in America has seen a shift from a buyer's market to a seller's market. There really has not been any threatening news in the housing market other than the concern of interest rate increases. For most brokers and agents today, demand is stronger than the supply of listings.
At the heart of winning a listing is your listing presentation and the CMA. It is your chance to convert your hard work and marketing expenses into success. To put your best foot forward, you need to have an attractive presentation, a clear illustration of market facts and comparables, a great marketing plan, and a confident presentation style.
Here are a few tips that may improve your success:
- Go to a print store and print your presentation in high resolution, full color and have it bound into a book.
- Save your presentation to your iPad if you have one. It makes an extraordinary presentation tool that allows you to get your customers to "lean in" and pay attention.
- Pull market reports from Realtors® Property Resource, Terradatum, CoreLogic, or another solution you prefer.
- Explain their responsibility in making themselves available to review the buyer offers in a timely fashion as they are submitted.