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Use QR Codes to Avoid Facebook's Pay-per-Click Charge!

February 01 2011

qr code RET

 
I considered just holding onto this for my coaching clients, but decided this was too cool and wanted to share it with everyone. For a long while I have been recommending to agents that they use the Facebook advertising system, besides the insanely powerful demographics and ability to target your ad campaign, the price for the pay-per-click (PPC) model is really great.

What I discovered today was a total stumble upon moment. After I did the Future of Marketing 60 in 60, there was a rise in the discussion of QR codes in real estate and how effective they are, or will be. I know Lesley Lambert has been using them for a while and I defer to her as the expert for that, she is a rockstar. Some of the debates I have had have included the value of tracking the QR code to the user.

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