When someone mentions email spammers, do you picture sleazy con artists selling Viagra, get-rich-quick schemes and match-making services?

You certainly don't picture yourself, do you? But if you're not careful about the marketing emails you send out, you could end up being labeled a spammer.

All it takes to be pegged as a spammer is a single person who responds to your marketing newsletter by clicking the "spam" button in their email menu.

At best, a "spam" click dumps all future emails from you into the person's trash can. At worst, you collect enough spam reports to inspire an Internet Service Provider (think Yahoo, Gmail or Comcast) to block emails from you to their customers.

To avoid picking up a reputation as a spammer, follow these five tips:

1. Make it easy to opt-out of your e-newsletter

Yes, you read that right. You want it to be just as easy to leave your email list as it is to click the "spam" button. If your clients aren't enjoying your e-newsletter, you need to find one they do like.

At HomeActions, we include an unsubscribe button at the end of every email. The unsubscribe button isn't just good marketing, it's also legally required by the federal CAN-SPAM law for most commercial emails.