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Sign into your accountRecommendations for Going Digital
May 19 2014
A successful real estate agent will be a master of earning repeat business and referrals. After all, even in today's age of digital marketing, we are a "people" industry. However, a new study sheds a new light on the context of the recommendations we receive. Although the data is limited, the authors of the study conclude that online recommendations may be just as convincing as those made in person.
The Study
The study was performed by ShareThis in collaboration with the Paley Center for Media. Now, the study is limited because it focuses only on three product categories: supermarket, automotive and mini-tablet. Real estate was not considered. And only 6,000 consumers were surveyed.
The online "shares" in the study were on social media and in email. What the authors found was that the lift in purchase incidence from an online share was quite similar to the lift in purchase incidence from an in-person share.
You can read the report yourself if you'd like further details.