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Getting Started With Google Analytics – Part One

June 25 2014

webanalytics lonewolf1It's 2014, and we are at a point where the vast majority of real estate businesses have a website. While having a web presence is a given, tracking your performance will help you make better decisions, create a better user experience, drive more leads and best represent your brand.

One of the best free ways to track the performance of your website is with Google Analytics. It takes a little bit of work to set up, but the data it provides you is completely worth it. It's one of those things where the more you use it, the more you wonder how you survived without it. In part one of this series, we will discuss the steps involved in setting up Google Analytics for your website.

Sign Up

If you don't already have a Google account, you will need to sign up for one. Having a Google account gives you access to a lot of the great tools that Google provides to internet users for free. Once you have created a Google account, head over to http://www.google.com/analytics/ and sign up. You will need to create a name for your website, provide your URL, select your industry, time zone and decide what website analytics information you wish to share with Google.

webanalytics lonewolf2

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