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Sign into your account5 Tips For a Better Online Profile
July 09 2014
You could say that the team at Househappy are experts on what makes a great online profile. After all, the visual search portal hosts thousands of free agent profiles on their site. We got them to dish on what it takes to create a profile that attracts consumers.
A professional online profile is a meaningful tool for lead generation and building brand presence. After all, more than 90 percent of prospective buyers search online during their home buying process.
So how do you make the most of your profile? Check out these tips for building a better online profile.
1. Be visual. Photos matter—and not just the images of property listings. Statistics show that more than 60% of an individual's impression is formed within seconds, and their decision is heavily weighted by your visual appearance.
"I love the new Househappy Agent Profile because you can change your cover image to display your most recent property for sale, or to your updated logo or team photo," says Nick Krautter, principal broker at Keller Williams Portland Central.
Team photos can be tricky. Pat Pendley, principal broker at RE/MAX Integrity, captured his three-person real estate team by staggering his associates into a triangular formation. Pendley and his team look directly into the camera with friendly open faces. Strong eye contact helps create a visual connection that buyers will remember during their search.