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Sign into your account3 Action Steps You Can Take Now to Leverage Online Reviews
October 06 2014
Lead generation: It's the lifeblood of the real estate professional. And because of this, you continually seek out ways to improve your lead generation strategy and the results it brings.
Agent Reviews is a lead generation trend that has been a topic of significant conversation, controversy and scrutiny within the real estate industry in recent years. From Redfin's "Scouting Report" to realtor.com®'s "Agent Match" to high profile undertakings from the Houston Association of Realtors®, the real estate press has been full of stories about Agent Reviews, industry reactions – positive and negative – to Agent Reviews, and how Agent Reviews are changing the competitive landscape of the industry, for the better and for the worse.
A new study by T3 Experts sought to tackle the controversial lead generation strategy of Agent Reviews. One conclusion reached from the survey, which included nearly 900 real estate professionals: For those who make it a key part of their business strategy, it does pay to generate leads from Agent Reviews.
Here are some of the key findings from the T3 Experts Survey and the Survey Report:
- The group getting the most leads from Agent Reviews - those with 51+ leads from Agent Reviews in the last 12 months, whom we refer to as "Top Lead Generators" in the Survey Report - are intentionally and purposefully focused on leveraging Agent Reviews as a specific part of their online lead generation strategies. Ergo, more focus equals more results.