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Conferences, Conventions and Local Organizations: Are They Worth Your Time?

October 14 2014

This post comes to us from the Market Leader blog:

conference marketleaderEvery year, there are more real estate industry conventions and conferences than any one agent can possibly attend. Then, there are the local networking events, such as chamber mixers and community events that can be used (subtly) to network. All of these events can quickly fill up a real estate agent's calendar, so it's important to decide which are worth your time, and let the other ones slide.

So, how to decide? It's all about the takeaways. Think carefully about what's valuable to you, and figure out which events you'll get the most out of. Here are some ideas to help you make the most of your time.

Industry Events

Industry events such as conferences and conventions are fine for networking, especially if you specialize in relocation or are looking for referrals. They're also ideal educational arenas. Deciding which ones to attend each year can be challenging. Ask yourself what part of your business needs the most attention. What area do you want to devote more time to in the coming year?

Maybe you'd like to beef up your website, take on video marketing, or become more mobile-marketing savvy. Some workshops at conventions and conferences are highly specific and specialized. The upcoming National Association of Realtors® Conference, for instance, is offering a workshop on the use of drones in marketing.

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