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Sign into your accountYour Listing Presentation is Dead in the Water If You're Not Doing This
October 31 2014
You don't get many opportunities to convince sellers that you are the real estate agent they should hire. According to the National Association of Realtors, sellers are primarily looking for a real estate agent who can help them market their home to the most potential buyers. Your listing presentation therefore, should aim to prove that you are the agent who is the best fit to market their home.
Did you know 75% of buyers use social media as part of their purchasing process? Social media is a serious and incredibly powerful marketing tool. Your listing presentation needs to demonstrate that you have a considered and effective social media strategy, and one that sets you apart and makes the difference when it comes to selling a home. Here's how to win way more listing presentations using social media:
1. Make It About The Seller
Your social media pages are yours but, in the context of a listing presentation, they are resources you are putting at the client's disposal. Don't just talk about your Facebook friends and followers; explain how they are people to whom you can show the seller's listing. Don't talk about engagement; explain how clicks and shares are signs that you can market the seller's home effectively.