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Sign into your accountIf You Read One Article About the Importance of Online Reviews, Read This One
November 14 2014
Online reviews are an unavoidable part of the way consumers make decisions today. According to a Harvard study, 72% of local consumers consider online reviews to be as trustworthy as personal recommendations. Online reviews are the new word-of-mouth.
By following these five simple steps, you can start turning reviewers into allies, and reviews into new business today:
1. Enable Reviews on Facebook
Since your potential clients are consulting online reviews, it's in your interest to make reviews easy to find and fill out. Enabling the reviews on your Facebook business page is one of the best ways to do this. (If you don't have a Facebook business page, create one NOW!) Facebook's reviews are prominently displayed and offer visitors to your page the added convenience of not having to go searching for review websites.