fbpx

RETECHNOLOGY PREMIUM MARKETPLACE RELATED PRODUCTS | WEBINARS | SPECIAL OFFERS

You are viewing our site as an Agent, Switch Your View:

Agent | Broker     Reset Filters to Default     Back to List
You have viewed all your free articles this month


Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A

UNLIMITED ACCESS

With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.

Purchase Account

NOT INTERESTED?

RE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.

Browse the site

ARE YOU ALREADY A MEMBER?

Sign into your account

Are Reviews Radically Reshaping Real Estate?

November 27 2014

t3 agent ratings paperNearly nine out of 10 of people now trust online reviews as much as personal recommendations or referrals. The New York Times went so far as to say, "If you provide a service or sell a product and you are not reviewed, you might as well not exist." More specific to real estate, a recent survey from Google shows two in three customers "researched prospective real estate agents extensively online prior to working with them." Real estate agents are being reviewed everywhere, so it's time to build a strategy for watching and managing your online reputation though review sites like Zillow, Yelp, Trulia, and many others.

According to Real Estate Confronts Agent Reviews, a white paper just released by T3 Experts, these are among the primary reasons online reviews are significantly affecting the income of top agents and teams. Real Estate Confronts Agents Reviews summarizes several years of research, in addition to the results of a survey T3 Experts conducted earlier this year. This document is a roadmap to understanding reviews and how to build a strategy to protect your online reputation.

Other highlights from the white paper:

  • 88 percent have used online reviews
  • Nearly 9 out of 10 people now trust online reviews as much as personal recommendations
  • 15 percent search online for a local business "almost every day" (this statistic was 7 percent in 2013)
TO READ THE REST OF THE STORY LOGIN OR REGISTER.