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Sign into your account8 Signs Your Website Is Stuck in the Dark Ages
January 27 2015
We've all seen them: Websites that are supposed to sell, but wind up making their owners look dumb, inept or out of touch. We live in a digital era. According to the 2014 NAR Profile of Homebuyers and Sellers:
- 92 percent of homebuyers use the Internet when looking for information
- 76 percent of buyers view homes or drive by homes for sale that they first find online
- 43 percent of buyers found their home on the Internet
This business is tough enough, but if your website is making you look like you're stuck in the 90s, while the rest of the real estate industry is moving on without you, you're ceding a massive marketplace to competitors.
Here are eight vital signs your website presence needs a massive overhaul to catch up with the 21st century.
Have a Flash Intro on Your Website
This is especially true if there's text in the Flash imagery. Search engines can't read text in a Flash animation. To the internet robots, they just look like image files. It's like handing a photocopy of a braille book to a blind man and asking him to read it. It just doesn't work. If you have text in a Flash piece, retype it into regular text. Then dump the Flash.