Due to the ongoing situation with Covid-19, we are offering 3 months free on the agent monthly membership with coupon code: COVID-19A
With an RE Technology membership you'll be able to view as many articles as you like, from any device that has a valid web browser.
Purchase AccountRE Technology lets you freely read 5 pieces of content a Month. If you don't want to purchase an account then you'll be able to read new content again once next month rolls around. In the meantime feel free to continue looking around at what type of content we do publish, you'll be able sign up at any time if you later decide you want to be a member.
Browse the siteOctober 15 2018
What kind of language do you use on your website and in your marketing? Is it weak, subservient language that attracts predators--or do you repel criminals with confident, strong language?
Last week, we learned how agents can project power in their headshots in order to repel predators. In this week's Safe Selling video, we're taking the 'power' concept one step further by showing you how to convey power in your marketing copy.
Why is being mindful of the language you use important? Well, if a predator has already started to focus on you, using subservient language is going to keep their attention on you. Because they're looking to have power over others, weakness in language signals that you're potentially a subservient target for them.
Watch the video above to learn:
Tune in next week for more 'Safe Selling' advice!