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How to Generate Renter Leads and Maximize Your Qualification Process
Leads are the lifeblood of real estate professionals. You must know how to effectively generate, respond to, and qualify them to succeed in this market, especially before you start receiving referrals. Working with renters creates a great opportunity for you to quickly build relationships and develop essential skills as a real estate professional. They also allow you to complete more transactions, as those deals typically happen faster. How do you generate renter leads effectively? There are several ways to generate renter leads, but we will focus on ads. Posting ads with listings online generates results quickly, allows interested renters to engage with your listings 24/7, and provides you with an easy and repeatable process when you secure new listings. Here are the best practices you should follow when posting online: Know your market: Understand factors such as rental prices, location, and average rents to control the quality and quantity of leads. Create a plan and be consistent: Develop a consistent and disciplined plan for ad posting activities, aiming for at least three days a week with the goal of doing at least five ads per day. Test and track results: Experiment with posting times and track the posts that receive the best responses. Iterate and improve to attract the best leads for your listings. Use photos and clear descriptions: Craft concise descriptions (around 400 words) with clear highlights to capture renters' interest and use high-quality photos that showcase the best features of the listings. Explore areas for additional visibility: Look for opportunities for additional visibility by exploring local schools, corporate sites, or bulletin boards where renters may be present, and inquire about posting ads in those locations. Have a lead response and qualification process: Develop a system for promptly responding to leads and efficiently managing the qualification process to avoid losing potential business. Make sure you have permission to post ads for the listings. Emphasize the value proposition such as increased visibility and reduced lead work for property owners. What are the best practices for lead response? What do you do now that you have your ads set up and are getting leads that need responses? Renters tend to be less patient than buyers, so it's important to have a process to remove the guesswork on why, what, and when to respond, increasing the likelihood of closing that deal. Lead conversions are 391% higher when you call within a minute of an online inquiry. Consider having a diverse set of outreach methods to increase the odds of contact: Text your client about their inquiry and set a time to talk Send them a follow-up email after the text Call them at the stated time If you miss them, text and email again, and set a different time to talk Repeat the process at least three times Cut bait after at least three times On average, it takes seven outreach methods before a sale is closed. Go through this process at least three times to ensure you're making your best effort to communicate with the lead and maximize your chances of conversion. If the client doesn't want to talk to you, move on. How do you qualify a lead? There are three primary stages to conducting a successful qualification call: The introduction: Your goal is to ensure that they know you are qualified to help them and specialize in working with renters. The qualification: You need to determine if this is a solid lead and what are their rental needs (see table below). The closing: Discuss any questions the lead may have about working with you and set expectations on the next steps. Follow up the phone call with an email that includes several listings they may be interested in. What are the next steps? To get started, check out the resources linked below. Decide who your ideal target is and create short/long-term goals to help you reach them. Begin posting ads for renters at least three times per week for an hour or for a certain number of posts. Implement a lead response and qualification system to maximize your lead generation efforts and catapult your real estate business to the top! Resources to get started: Guide to Posting Ads on Craigslist Guide to Posting Ads on Facebook How to Handle Lead Response Lead Qualification Questions Lead Response Plan To view the original article, visit the Rental Beast

Innovative Strategies for Geographical Prospecting with RPR
Wednesday, May 22, 2024 at 9:00 AM PDT In today's competitive market, staying ahead means not only finding new clients, but engaging them effectively. Join us for a dynamic session where we'll dive into modern strategies for geographical prospecting in real estate. Take this class and learn proven methods to build and sustain your pipeline of clients! Discover how to: Analyze and select your farm area Identify "hot" neighborhoods and compare turnover rates Generate mailing labels and export Create lead generation content using Canva Stay on top of market trends We'll help you understand how to utilize RPR to make your prospecting efforts as effective as possible. Register

3 Essential Marketing Emails that Real Estate Agents Can Send Today
Real estate's busy season is here — when's the last time you reached out to your database? While it's a best practice to stay in touch year-round, it's extra crucial to contact those in your sphere during the spring and summer selling season. Not sure what to say? Stephanie Alfonso and Matthew Montoya of Constant Contact have your back. In a recent webinar, they shared a wealth of outreach tips, including three specific examples of emails you can send to your database. In this article, we'll take a closer look at each of these emails. We'll also offer examples of the components that your message should consider, including subject line, call-to-action, desired business result, and send frequency. Ready? Let's dive in… 1. Homeowner Tips Homeowners spend an average of 10 years in their home, according to the 2024 NAR Home Buyers and Sellers Generational Trends report. That means that they're only ready to receive sales-focused messages once every decade. So what should you send those contacts who are not ready to transact in the near future? Enter the Homeowner Tips email. These friendly messages aim to offer homeowners something of value — in this case, advice on maintaining what's likely their biggest financial asset. You can write these yourself, hire a writer or service to create these, or tap into ChatGPT or a similar AI to help you get started. Subject line: This is an easy one — you can use the title of whatever your tip-focused article is about for the subject line. That could be anything from "3 Tips to Get Your Yard Ready for Spring" to "Appliance Care 101: How to Extend the Lifespan of Your Household Appliances," for example. Call-to-action: This email can be a great way to drive traffic to your website. Post the full article to your blog and include an excerpt in your email with a call-to-action like, "Read more tips here," or "Learn more about maintaining your home." Business result: What do you want this email to accomplish for your business? Here are three results to keep in mind while crafting your message: Staying connected to clients, driving traffic to your website, reaching new clients when your email is shared or forwarded. Send frequency: Once a quarter. 2. Share Your Listings Have a new listing? Share it with your sphere. Here's the break down: Subject line: New properties now available! Call-to-action: See more details / Take a video tour / Schedule a viewing now / Share this listing with family and friends Business result: Increase sales or interest in a property. Get new prospects via email sharing. Send frequency: As needed as determined by your market. 3. Request Referrals Let's close out with some good news: 90% of recent buyers and 87% of recent sellers would recommend their real estate agents, according to NAR. Despite these encouraging numbers, many agents feel uncomfortable asking for a referral. You shouldn't let discomfort get in the way, however, because consumers are already primed to give reviews and referrals. "Anytime we get out of an Uber, what's the first thing that we're asked to do? Give that five star rating. Give that review. We're used to it," says Alfonso. She recommends keeping a template that asks for referrals or testimonials ready to go in your email system. "Being able to shoot that out, automate that out, just makes it so easy. The power of referrals powers our business." Here's what to keep in mind when drafting this email: Subject line: We'd appreciate your referral! Call-to-action: Refer a friend, family member, or colleague / Leave a rating or review on [platform of choice] Business result: Acquire quality leads. Connect with other agents. Boost revenue. Send frequency: Once a quarter to your general database. Immediately after closing to specific clients. Building a Better Email The above is just a fraction of the great advice we received in our webinar. Watch the full recording for more tips on everything from building an effective email to leveraging AI to help write your message. Want an easy way to build and send these emails to your database? RE Technology readers can try Constant Contact FREE for 60 days, no credit card