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Browse the siteMarch 03 2016
Real estate professionals have heard so much about becoming a "local expert," that by now it's become a cliche. However, the reason agents are so frequently offered this advice is because it fulfills a consumer need--the need for neighborhood specific information.
It makes sense when you think about it. Before a consumer zeroes in on the home they want to buy, they already have an idea of the neighborhood they'd like to live in. They may be attracted to the schools of a particular area, its proximity to work, or the lifestyle it offers.
Regardless of what interests prospects about an area, it's to your benefit to provide as much information as possible. Focused local content is a potent lead generator because it gives buyers exactly what they want. What's more, it helps you edge out the big portal sites, thanks to their inability to offer this kind of information.
If you're stumped on where to start, we've got a few ideas to get you going: