Happy Grasshopper has earned a sterling reputation in the real estate industry. They've spent years perfecting their email marketing services, and growing even more quickly than they expected – but now that they've mastered their initial product offering, they're ready to branch out. Responding to client requests for expanded services, they've just launched two new products: Position-Me and HG-Recruits.

If you're a broker, HG-Recruits is for you. You can read our full introduction to HG-Recruits here. If you're an agent, Position-Me is for you. Read on for a closer look.

Warming Up Cold Web Leads

Dan Stewart, president of Happy Grasshopper explains, "We kept hearing the same question time and again, 'If Happy Grasshopper is built for maintaining relationships with people I know, what can you do about people I don't know yet?'" Real estate agents were particularly interested in building relationships with Web leads. Thus, Position-Me was born.

"Position-Me takes a cold Web lead and turns it into a friend as quickly as possible," Mr. Stewart explains. "As with Happy Grasshopper's original messaging, Position-Me isn't dry, boring, or 'salesy.' It's emotionally engaging and starts conversations."

How does Position-Me work? The process is simple:

1. Complete an assessment that will build a profile of you, your business, and your geographical area. It's important to respond thoughtfully to these questions, because your feedback will be the basis of the messages created for you.
2. Based on your assessment feedback, the Happy Grasshopper team will create a positioning statement for you. They'll also create the campaign to use with your leads.
3. Did they nail it? You have the opportunity to review the positioning statement and campaign – and to request any changes until you're 100% satisfied.
4. The Happy Grasshopper team will get your campaign loaded-up and ready to send. Once you have the green light from them, you can add your contacts and start converting new leads into customers.