2 Real Estate Marketing Ideas For Low Inventory Areas

In practically every marketplace we work with agents, there is STILL an alarmingly low inventory. If you're an established agent with a consistent marketing plan and have been "doing all the right things," this probably isn't a concern to you, as your pipeline is always full. Even though it may be slightly less full than normal, you are far from slow. What about new agents, though? What about agents that historically haven't been consistent with their marketing?

If you fall in the latter categories, while you do have a tougher road to travel, it's not a lost cause. Today, I want to share with you two simple ideas you can use to help fill your pipeline and make sure that you have the successful 2015 that you so richly deserve.

1) Send recap postcards showing all the homes you've sold throughout the year

Even though inventory is low, that doesn't mean that nobody is selling their homes. People are putting their homes on the market and they are selling very quickly. In many areas, homes are going on the market just as fast as they are selling. The net result, of course, is no gain in the total number of available homes in your marketplace.

One way to pick up listings in a low inventory marketplace is to put yourself top of mind for the "next home seller" as the best choice in the area. Showing your successes is a great way to do this, and it's much easier to do than you would think. For instance, have your marketing agency put together a postcard to go to your farm area, showing all the homes that you have sold, year to date.