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Browse the siteOctober 22 2015
The world is more mobile than ever. Consumers are engaging with real estate in new ways, thanks to their mobile phones. According to the 2014 National Association of REALTORS® Profile of Home Buyers and Sellers, nearly half of buyers said it was important to them that their agent sends property information and communicates via text message.
TigerLead's Senior Performance Product Manager, Hugo Cortes, recently analyzed over 20,000 text messages to find out which types of texts got the best response. The internal study found that TigerLead clients that start texting their leads typically see 1 out of 5 leads respond to their texts. However, the best performing text messages get responses from 1 out of every 2 leads!
Here are 4 tips to get more leads to respond to your text messages:
Consumers are rightfully suspicious whenever they receive a text message from an unknown number. Using their name as either the first or second word in your message immediately adds credibility and keeps them reading the rest of the message.
Consumers are still trying to figure out who they're receiving this message from and how you know their name. Some clients prefer to give their name and company at the end of the message, but we've found that texts get more responses when you mention it up front.