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Browse the siteNovember 04 2015
The days are getting shorter, the weather is getting chillier, and suddenly you're craving a hot mug of your favorite beverage and a cozy seat by the fireplace. Welcome to November!
Since this month is dedicated to sharing the comforts of hearth and home with your loved ones, it's a fitting time to share those same comforts with your clients by developing your impact as a neighborhood expert.
Some agents sell in sprawling communities, and other agents sell in very specific areas. If you've got listings in lots of places, it may be better to choose your most lucrative neighborhood to start with. Now, you're going to want to do your homework. Learn the neighborhood's housing market by heart, know the local schools, be familiar with the local watering holes and the hot new coffee shops. Be able to recite this information from memory.
Now that you've picked your community, you need to create or reinforce your connections in that space. Do you have housing inspectors, plumbers, contractors, and other service professionals that you trust and refer regularly? Do you recommend favorite restaurants, activities, or classes in your neighborhood? If you do, consider reaching out to those professionals in-person or online. Let them know how much you respect their work, and make sure you ask your clients to tell them you made the recommendation when you send referrals their way.