4 Ways to Retain Clients After the Sale

Much advice about staying in touch with clients after the sale revolves around the same old suggestions--dripping out canned emails, sending occasional postcards and holiday messages. While there's nothing wrong with these methods, there's nothing exactly memorable about them, either. And if they're not helping your former clients remember you, what's the point?

In the midst of a transaction, your clients view you as a resource. You're their guide to finding a home or buyer, offering advice on the complicated process of buying or selling. To stay memorable post-sale, agents must continue to be seen as a resource to clients. To do this, agents can tap into their clients' needs as a homeowner.

From Realtor to Resource

You can start doing this right from the close of a transaction. One way is to create a moving guide that lists local service providers that new homeowners may need--utilities, internet, plumbers, landscapers, and beyond. Give this to your clients along with your closing gift to establish yourself as a post-sale resource right from the get-go.

Don't forget to mention that you are happy to provide recommendations for any other kind of professional services that homeowners may need. Offer your phone number and email address for them to contact you directly for information. Or you can refer them to your website if you have a list or directory of professional services there.