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Sign into your accountWhite Paper: Data-driven marketing is a force in real estate
September 06 2016
Data-driven marketing is a huge force in and out of real estate with 95.7% of brokers and agents using data and 100% of technology providers in real estate utilizing data in some capacity in their marketing efforts. 100% of companies outside real estate also implement data-driven marketing in some capacity.
What is data-driven marketing?
Data-driven marketing is essentially using data to drive marketing decisions. It can mean anything from collecting consumer data to decipher buying signals to matching consumers to content they care about to increase engagement.
The type of data and the ways to use that data is what we explored in our latest white paper: Data-Driven Marketing in Real Estate. We surveyed nearly 100 real estate marketing professionals and discovered that most real estate companies use data to make decisions (72.9%) and large majority also use data to engage consumers (68.6%).