The Google Freshness Update – How to Work It in Real Estate Marketing

In early November Google unveiled a new update that was reported to impact about 35% of search queries so here is a brief rundown on what this means to you and how to make the most of the update. It appears that bloggers may have the biggest opportunity to take advantage of trending topics in that Google seems to be taking a clue from RSS feeds to gather the latest, most relevant news and include these RSS feeds as options in the SERP’s for Google queries.

Now how you can use this is your blog posts is to keep abreast of trending topics in real estate and play off of those topics for your content. This doesn’t mean that you’ll get a flood of new real estate business but it certainly can help to develop the authority of your blog site and if your blog is connected as a subdirectory or a sub domain of your real estate website, the additional traffic can help boost your site’s overall authority for keywords for which you want to rank. You could think about this concept as ‘the rising tide raises all ships’.

How to keep up on trending topics is as simple as setting up a Google Alert for real estate topics that you’re interested in or setting up an RSS feed from your favorite real estate news outlet. For this example, I’m going to reference Inman News – obviously a highly respectable new source for the real estate business. You’ll have to make your own judgment call on articles that you feel the general public may be interested in or may search on.