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Sign into your accountStep 5: Your Social Network is Still Your #1 Profit Center
July 13 2010
In an effort to empower real estate agents to convert online listings to leads, REALTOR.com published the 6-Step Online Optimization Plan. This report covers the following topics:
- Intro: Get more buyer leads from your online listings
- Step 1: Generate more buyer leads with photos
- Step 2: Get more calls with Persuasive Property Prose
- Step 3: Capture more buyers with full-motion home tour videos
- Step 4: Getting online home buyers to your Open House
- Step 5: Your social network is still your #1 profit center
- Step 6: Increase exposure, increase buyer inquiries
Following step four of this report, step five brings the discussion back to the real estate agent's powerhouse: social media. This is still the number one profit center for real estate professionals! Free online social networks are revolutionalizing the real estate industry.
The latest NAR consumer study reveals that 53% of transactions are conducted through social networks. More than half of real estate purchases are through someone who knew the REALTOR® or through a referral. Now that these social networks are expanding from clubs, political organizations, and school activities to online social networks, you and your listings need to be there as well!