Yesterday, in Part One of this article, we learned the "who, what and how," of boosting referrals. Today, we'll discover additional ways to drum up referrals.

Drip Campaigns

One of the best ways to grow your farm and stay top of mind with your network is by reaching out to each person, consistently, over time.

Many agents swear by drip email campaigns, where automated emails go out to selected contacts in their CRM database. How frequently you contact these people, however, sits on a fine line between reaching out and spamming.

Some experts claim that dripping on these folks once a week is going to eventually get your emails tossed in the trash or blocked from delivery to your contacts entirely – especially if they don't plan on moving for a year or so. A monthly email is more appropriate – even longer is fine. Just making the contact without annoying people is what's most important.

I live in a city that is home to a certain local home-oriented magazine. The first time I received one of the glossy publications, I read it cover to cover only to learn that it is completely void of relevant content and full of advertising. Now, every time I receive one, it goes directly into the trash.

You have one chance to lure your email recipients into actually reading your drip campaign, and that occurs with your first email.