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Browse the siteAugust 07 2013
You only have one chance to create a good first impression. That chance lasts 100 milliseconds, according to Princeton University researchers. In a study of 200 volunteers, psychologist Alex Todorov and Janine Willis, a student researcher, found that people judge a face to be trustworthy or not in one-tenth of a second.
Knowing this, and knowing that homeowners typically only spend one day interviewing listing agents, puts the pressure on to make your listing presentation massively impressive.
Whether you prefer the one-step or the two-step listing presentation, the original phone call from a homeowner is the place to gather as much information as possible about the homeowner and the house.
The National Association of REALTORS® suggests you have a list of questions at the ready when a prospect calls you about the possibility of listing her house. Some of the suggested questions include: