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Browse the siteAugust 16 2013
This is the latest in a series of 'Buyer's Guides' that feature questions to ask and options to consider before making a new purchase. See our previous guides to purchasing a CMA, CRM, Document and Transaction Management, Electronic Signature, Ad Network, IDX/VOW, iPad App, and Back Office Solution.
Finding new business is a challenge in every industry. The good news is that technology has made acquiring new buyers and sellers a bit easier for real estate professionals. This technology goes about generating leads a variety of different ways and can vary a great deal in effectiveness. That's why it's especially important to do your research, and know the questions to ask technology vendors.
There are some important questions to ask when buying any real estate technology product and some that are unique to choosing a lead generation product.
First, let's look at general questions you'll want to ask.